As online creators enter metaverse platforms Roblox and Fortnite, some are engaging in fraudulent behaviors that some observers believe could damage brands' and marketers’ growing interest in the medium. Additional coverage: Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | For Fortnite Creative maps, the first few days after publication are crucial for determining their long-term success. At the moment, Epic’s DMCA claim system allows maps to sit in limbo for up to 10 days before reinstating them, even if the claim ultimately turns out to be false. | | |
|
howdy! | | | | | Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand. | | |
| Advertisement |  | | |
| | | | | From Digiday’s sister brand Modern Retail: By keeping objectives specific and current, brands can pivot to address risks that will inevitably vary and evolve, ensuring retail businesses consistently know what consumers are looking for from their loyalty programs. | | |
howdy! | | | | | A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge. | | |
| | | | | While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements. | | |
howdy! | | | | | Amazon will be a major player in marketers’ holiday strategies this year, and its position in holiday sales and marketing is only growing stronger. | | |
| Advertisement |  | | |
| | | | | As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. | | |
howdy! | | | | | On this week’s episode of the Digiday Podcast, Digiday editors talk about the incoming administration’s ripple effects on publishing, marketing and media. | | |
howdy! | | | | | At the end of the day, investors care about the numbers, and Roblox’s numbers are looking okay, whether or not the metrics are inflated. For the media buyers purchasing ads on the platform, the other side of Hindenburg’s report — a long list of anecdotes describing child safety risks on Roblox — was the larger concern. | | |
|
