The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising.
Why some of the largest publishers are breaking up with ad tech middlemen The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. Nowadays, there's real intent whenever these moves are discussed. Additional coverage: Marketers know BeReal has captured an audience. But will BeReal soon BeGone without ads? Advertisers' spending cuts have not been as drastic as feared so far, but the budget planning process for 2023 is dragging on a bit later than normal. Here's how "status quo" protections can insulate unionized employees from the immediate impact of pay cuts and layoffs announced by their employers. Over the years, “Priceless” has become more than an advertising tagline for Mastercard and is more of an overall marketing ethos. More in this Digiday+ Marketing Briefing. A Digiday+ Research survey found that a third of publishers never discount subscriptions, and subscription discounts aren't tied to the holiday season. Other things to know about Join us virtually on November 10 for the Digiday Future of TV Programming Forum, where we’ll bring together top media executives to discuss how they're producing streaming shows and distributing programming across multiple digital platforms. Content filtering ensures a brand’s reputation is not blemished by a platform that pairs their ads with objectionable video. Sponsored by Dailymotion. A cleaner, more direct path in ad buying is promising environment benefits as well as giving a boost to brands and quality publishers. Sponsored by Bidtellect. | | |
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