New alliances reshape digital landscape.
New partnerships and bundling strategies are set to drive growth in 2025. Connected TV operators will increasingly pursue market consolidation to streamline the landscape of diverse operating systems. |
|
|
|
Download the latest Consumer Trends to Watch e-book to explore how: • Online video bundling is evolving with new partners and formats • Competition is intensifying to consolidate the connected TV OS market • Retail partnerships are becoming crucial for advertising and "shoppable TV" |
|
|
|
|