At least a few times a year, a pay-TV provider and a TV network owner reach an impasse over how much money the provider should pay the network to carry the latter’s linear channels.nThese stand-offs are likely to become more common in the coming years. Smaller TV networks are increasingly on the cutting block and are forced to pivot into streaming-only properties in order to survive. Independent TV network Fuse Media’s current pay-TV distribution dispute with AT&T appears to crystallize the issue. Read more below. Other things to know about | | |
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| Business of TV | | | | While Fuse claims AT&T is being discriminatory in favor WarnerMedia’s networks, the dispute is the latest example of the pay-TV’s ongoing economic crisis. | | |
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howdy! | The Confessions | | | | The fight with Apple as well as the lawsuits Google and Facebook are facing could affect the data media buyers have access to as well as what buyers are thinking about the platforms. | | |
| Sponsored by AcuityAds | | | | With significantly more data, and advancements in marketing and advertising technology over the past decade, why aren’t marketers already commanding greater control over the consumer journey? | | |
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howdy! | Coronavirus Fallout | | | | As the coronavirus pandemic rolled across the world, Vogue’s audience team was able to see patterns in their global readership that leant insights. | | |
| Sponsored by Samsung Ads | | | | To target the right viewers through TV advertising, buyers are increasingly seeking holistic data sets that provide insights into both their linear and digital audiences. | | |
howdy! | Business of TV | | | | TV viewership shortfalls in the fourth quarter have added to networks’ advertiser liabilities and created more urgency to settle those debts. | | |
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| Sponsored by Adobe | | | | For many companies, the lines between B2B and DTC sales are blurring. In this new guide, learn how companies are leveraging hybrid platforms to create unified product databases, turning to content and design elements common to B2B and DTC. | | |
howdy! | Equality and Opportunity | | | | Giant Spoon’s new Diverse Audience Marketing division aims to help brands improve culture and make more authentic connections with diverse audiences through their advertising. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The media industry lost more jobs in 2020 than it did in 2008 or 2009. | | |
| Modern Newsroom | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify It’s a new era for Vox Media. The company is a year into its merger with New York Magazine, and in recent weeks has seen some of its leading journalists and founders leave for such legacy companies as The New York Times as well as upstart destination Substack. “I think it’s a […] |
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