Email marketing

3 reasons the ‘Do You Want to Hear From Us’ email must die

Re-engagement emails annoy customers by asking a question you should already know the answer to.

Conversations with MarTech

Want to really understand marketing ops? Talk to this guy

Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.

B2B marketing

B2B marketing on TikTok: What you need to know

With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands with customers.

MarTech webinar

Personalize your marketing without compromising privacy

Join us to explore best practices for responsibly collecting and managing first-party data and building trust with privacy-conscious consumers.

Marketing analytics

How AI makes marketing data more accessible and actionable

AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.

Marketing artificial intelligence (AI)

How to run DeepSeek locally on your computer

Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.

Google

Chrome’s new path for privacy

Explore what Google’s decision to continue supporting third-party cookies in Chrome means for marketers.

Marketing artificial intelligence (AI)

What is DeepSeek? A boon for marketers and a threat to Big Tech

The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

• Want success with your sales team? There’s a Reddit thread for that.
• Are you being paid fairly?
• Lessons from a CEO who used to be a CMO. 
• Super Bowl ads give humans a win over AI 
• Has your team thought about ditching HubSpot?
• Customers pay more for products with diversity on their ads

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “Customers must be in the right mood to open, click, and buy from your emails. Asking me to re-opt in your emails tells me you don’t know who I am. That’s not going to persuade me to change my non-intent to intent.” Ryan Phelan in 3 reasons the ‘Do You Want to Hear From Us’ email must die.
• “AI isn’t about making information in reports easier to read — it’s about making marketing smarter. With predictive analytics, real-time AI insights, and accessible agentic AI, marketers can move from reactive decision-making to proactive strategy. But success won’t come from blindly adopting the latest AI trend. The brands that jump ahead of the competition will be the ones that prioritize usability, data quality, and human-AI collaboration.” Greg Kihlstrom in How AI makes marketing data more accessible and actionable.

From Search Engine Land

• Take your career to the next level: Become a search marketing master
• Google just lifted its 2019 ban on fingerprinting for advertisers
• Google AI Overviews now showing on more Google Lens results
• How to use keyword insertion for more effective Google Ads
• Google image AI model can now generate humans for ads