| You canāt dive deep into every news story that comes along. Sometimes you see something that looks interesting but really needs your full attention ā and then your attention strays elsewhere. For me, that happened when the FTC announced recently that hashing doesnāt protect privacy. I am willing to bet that many of you, like me, whenever you heard that hashing was being used to protect identity in a data clean room or some other identity resolution space, you said to yourself āOkay, sounds good.ā Myself, I wasnāt much focused on the difference between hashing and encryption (yes, thereās a difference). Then an article comes along like the one by the IABās Angelina Eng that explains what the FTC statement means, highlights the impact it could have on a range of martech solution, and explains what advertisers need to do in response. Recommended reading. Reminder: If you havenāt already done so, check out the agenda for the upcoming MarTech Conference. Kim Davis
Editor-at-Large | 