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Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes Agencies and brands believe they can filter out stereotypes By Kristina Monllos, Patrick Coffee Gender cliches in advertising are now officially a thing of the past ... or are they? Earlier this week, British regulatory body the Advertising Standards Authority made headlines around the world by announcing its plans to take "a tougher line" on "ads that mock people for not conforming to gender stereotypes" in order to better...
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With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the ‘Epic Stories’ Behind Them The shoe company was inspired by true tales from real customers By Robert Klara Like any marketing chief for a major brand, Dave Schneider gets a lot of feedback from customers. But shortly after taking his job as CMO at the venerable Red Wing shoe company three years ago, Schneider noticed that many of those customers had more than just feedback to offer--they had remarkable stories about their boots....
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