User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now.
Why the World Cup adds to, rather than eases, all that ails Twitter User conversations on Twitter might be on the up, but the platform is still an advertising ghost town -- despite the fact that the World Cup (arguably the biggest sporting event in the world) is happening now. Additional coverage: Brands are showing a mix of pessimism and optimism when it comes to a recession -- most believe a recession is coming, but they also think it will be shallow, according to a Digiday+ Research survey. In this week's Digiday+ Media Buying Briefing, Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world. Shutterstock has begun experimenting with using generative AI, an emerging innovation that lets people enter text-based "prompts" to generate unique computer-made digital images. Arm & Hammer is looking to stand out on TikTok during the holidays by creating content in collaboration with actor, cook and dad David Burtka and other influencers. The Washington Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences. For the holiday season, Foot Locker is leveraging social media and digital out-of-home to showcase its employees. Other things to know about Cyber week offer: Save 35% on annual Digiday+ membership. Offer ends December 2. Subscribe now. As marketers and brands search for new identity solutions following the loss of third-party cookies, one set of technologies is standing out among the rest: data clean rooms. Produced in partnership with Marketecture. Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV. | | |
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