| | John, The world needs marketers today more than ever – your unique skillset, the way you see the world, the way you connect those who produce value with those who seek it. As an example, I give you lessons you can apply to your business today from a nonprofit doing good in the world. Before you think “this doesn’t relate to me, I need to sell a product and I need to do it now,” this is a very unique nonprofit. It sells products, in stores and online, just like every marketer must. But since it is a nonprofit, you can see more clearly the transcendent impact this marketing effort and its product sales can bring to the world, which we discuss in 5 Marketing Lessons From a Unique Nonprofit That Sells Products (and why the world needs marketers today more than ever). Read on for lessons you can learn from this nonprofit, plus, a new show you can participate in to sharpen and apply your marketing skills to help alleviate poverty for artisans around the globe. Here’s to becoming a force for the good, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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