CTV’s growth comes with a price cut. Additional coverage: Other things to know about - Join this virtual event on July 17 for a discussion on why personalization is an essential conversion driver for Black Friday. Learn about real-world examples from leading brands using scalable personalization tools. Sponsored by Contentful.
- To keep up as audiences change how they find and engage with content, A+E is rebranding. Executive Ann McGowan talked through the rebrand, and how the company is embracing a digital-first mindset. Sponsored by A+E Global Media.
- The brands that use interactive features are the ones that will truly engage consumers and stand out in a crowded space. See how some advertisers are using interactive video. Sponsored by PadSquad.
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| Top Stories |  | | Ivy Liu |
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| | | | | CTV’s growth comes with a price cut. | | |
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howdy! | | | | | LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. | | |
| | | | | Within most organizations, marketing is often the only department where person-level resolution is operationalized at scale. However, many of the most valuable business functions — revenue management, sales, loyalty and analytics — depend on the same core requirement: the ability to recognize individuals accurately across systems and contexts. | | |
howdy! | | | | | Much of the large announcements at last week’s Cannes Lions Festival of Creativity involved TV streaming and ad tech. | | |
| | | | | Without meaningful data or audience insights, personalization efforts fall flat, ad performance suffers and revenue is unpredictable. Instead, savvy publishers like Texas Monthly and Axios are leveraging a valuable asset: their own audience data. | | |
howdy! | | | | | The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu. | | |
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| | | | | Marketers are under more pressure than ever to deliver personalized, high-performing campaigns while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks. A connected campaign strategy uses the same consumer identity across planning, activation and measurement to connect ad exposures to real-world outcomes — from online conversions to in-store visits. | | |
howdy! | | | | | Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns. | | |
howdy! | | | | | The AI platforms are coming for ad dollars. Cannes was just the first step. | | |
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