Albert Abello Lozano is Group Head of Marketing Automation and Technology at salon and spa booking app Treatwell.
Ahead of his appearance at the Festival of Marketing 2019, he spoke to Econsultancy about the importance of embracing automation, how to measure success and ensure quality data, and the role of incremental measurement within the brand's marketing strategy.
All Econsultancy readers can now preview the first module of Econsultancy's brand new Fast Track to Digital Marketing Online - previously only available to subscribers - completely free.
Develop your digital marketing skills, put them into context, learn how different digital channels fit together and gain a well-rounded understanding of the digital landscape through 12 engaging video modules. Learn more and get started for free.
Working in client success means being a people person, having a sense of humour, and being willing to challenge the status quo, according to Charli Rogers, VP International Client Services at brand management platform Yext.
She spoke to the Econsultancy blog about her role, how she came to work at Yext, her favourite digital and brand experiences, and why marketers should be unafraid to explore new avenues. Read more.
Digital Transformation Monthly – September 2019 Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
Short Guide to: Mobile Marketing Best Practice Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity.
Hyper-personalisation uses artificial intelligence and real-time data sources to enhance brand messaging with relevant, context-sensitive information. In this article, we take a look at 3 brands that are using it to create impressive customer experiences that engage with people on an individual basis, add genuine value to the consumer journey and entice people to keep coming back for more.
