Connected TV advertising is in its training wheels phase for traditional TV advertisers.

Less than six months into its launch, TikTok has quietly introduced an ad unit.

Sinclair Broadcasting Group is already one of the most prominent providers of local programming on traditional TV. Now, the company wants to extend into streaming video.

For Digiday+ members: OpenX is building a new team to work directly with advertisers and agencies.

Hear from Edgar Hernandez, chief revenue officer, Complex, as he discusses how they identify the right partnerships and their roadmap for successful collaborations at Digiday Hot Topic: Subscriptions & Commerce in New York on Feb. 26.

Advertisement

 

Why TV ad buyers don't yet see connected TV threatening linear TV budgets

Tim Peterson

Connected TV advertising is in its training wheels phase for traditional TV advertisers.

TikTok is quietly testing ads

Kerry Flynn

Musical.ly's team was shopping ad units to agencies last June, shortly before it merged with TikTok.

Advertisement

 

Survey: A single source of truth for publishers

Sponsored Content Permutive

As revenue diversification becomes a major priority for publishers, so does the need for a single customer view. Help us discover the importance of, and barriers to, a single customer view and how close publishers are to achieving it. Take this quick survey and you’ll receive a free Starbucks gift card upon completion. Sponsored by Permutive.

Sinclair is building a streaming video bundle by focusing on local

Sahil Patel

There is a lack of local news in OTT video. With its new streaming service, Sinclair Broadcasting is looking to fix that — for free.

SSPs like OpenX are eyeing direct ties to advertisers

Seb Joseph

OpenX is building a new team to work directly with advertisers and agencies.

Back to the future: Advertising in 2019

Sponsored Content Unruly

As Google and Amazon grew in power and influence, 'brand bypass' set in, making it harder than ever for advertisers to grow their market share by engaging light buyers. The future could look bleak. But hope exists for advertisers -- they just need to embrace brand basics. Sponsored by Unruly.

Unlock the power of your data: Five ways publishers can reinvent their business in 2019

Sponsored Content Cxense

Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense.

 
 
Events Title
 
Regular Deadline:
February 1, 2019
Digiday Content Marketing Awards
 
Regular Deadline:
February 1, 2019
Digiday Media Awards Europe
 
Early Deadline:
February 1, 2019
Glossy Awards
 
 

ALL EVENTS

 
 
`

Unsubscribe from all Digiday emails