Most working professionals (75%) believe it’s important that their employers mandate getting the COVID-19 vaccine before returning to the office. How companies are handling this enforcement is creating tension with employees. Read more below. - Any vaccine mandate will have an impact on the hiring process, and this could cause tension in sectors where there are significant skill shortages.
- The LGBTQ+ community's purchasing power is growing, estimated at $3.6 trillion globally. Media agencies and clients are devoting considerable effort to plan and execute campaigns that target the cohort. More in this Digiday+ Media Buying Briefing.
- Harvard Business Review created a new vertical focused on reaching younger audiences on social channels to grow this demographic.
- As the world continues to reopen, a regional real estate brand is placing its bets on out of home advertising to increase brand awareness and capture commuter attention.
- Danielle Gonzalez takes over just nine months since Dentsu folded its Vizeum media shop into iProspect to form a full-service media shop with a particular focus on performance. More in this Q&A.
- A good hybrid events strategy does not focus solely on the return to in-person. More in this Digiday+ case study of Essence's game plan.
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| | | | | Any vaccine mandate will have an impact on the hiring process, and this could cause tension in sectors where there are significant skill shortages. | | |
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howdy! | | | | | The LGBTQ+ community’s purchasing power is growing, estimated at $3.6 trillion globally. Media agencies and clients are devoting considerable effort to plan and execute campaigns that target the cohort | | |
| | | | | With a little added breathing room ahead of Google’s third-party cookie deprecation, publishers have more time to reimagine their path to ID resolution. | | |
| Advertisement |  | | |
howdy! | | | | | HBR is going after the next generation of professionals to continue its legacy as a go-to resource for business media. | | |
| | | | | Video consumption is increasing exponentially and brands are working to more seamlessly integrate messages into the visual content of sites. | | |
howdy! | | | | | As the world continues to reopen, a regional real estate brand is placing its bets on out of home advertising to increase brand awareness and capture commuter attention. | | |
| Advertisement |  | | |
| | | | | As the state of the pandemic changes, so too do restrictions. How can brands protect people and maintain a high-touch consumer experience without sacrificing sales? From Modern Retail. | | |
howdy! | | | | | Danielle Gonzalez takes over just nine months since Dentsu folded its Vizeum media shop into iProspect to form a full-service media shop with a particular focus on performance. | | |
howdy! | | | | | A good hybrid events strategy does not focus solely on the return to in-person. More in this Digiday+ case study of Essence’s game plan. | | |
| | | | | The former editor-in-chief of The Root stepped into a role at HuffPost that had been vacant for more than a year, during which time staff experienced a company sale, layoffs and a pandemic. |
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