| | | | | We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers No room for the old ad model in this brave new world By David Shing No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself.
Read more » | | | | | | | | | | | 5 Experiential Marketing Activations From SXSW That You Need to See Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ...
Read more » | | Peet's 50th Anniversary Campaign Celebrates Making Craft Coffee Before It Was Cool Its message: 'coffee first, everything else second' By Katie Richards In honor of 50 years in business, Peet's Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital- and social media-driven campaign.
Read more » | | MLB and New Era Are Reminding Baseball Fans That Opening Day Is Almost Here And they should put their caps on By Christine Birkner With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap of MLB, launched ...
Read more » | | | | | Nike Just Made Back to the Future's Self-Lacing Shoes a Reality HyperAdapt 1.0 coming this holiday season By Kristina Monllos The Nike Mag is finally coming. Well, sort of. A version of it, at least.
Read more » | | Nationwide Picks Ogilvy & Mather as Its New Creative Agency of Record WPP shop helped write the client's 'infectious' jingle By Patrick Coffee Six weeks after ending its seven-year relationship with McKinney, insurance giant Nationwide has officially named WPP's Ogilvy & Mather New York as its new creative agency of record without a review.
Read more » | | Lowe's and BBDO Want to 'Make Your Home Happy' With Help From Talking Animals Home improvement chain rebrands under new CMO By Tim Nudd Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your Home Happy," and hopes in ...
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