Stuart Coxe

President
Antica Productions

Are you listening?
Podcasting and the power of sound

Oral-only storytelling is getting renewed life in the hyper-digital era. Nearly 10 million Canadians tuned in to a podcast in the last year.

Stuart Cox will delve into why the medium is such a powerful one, how the voice alone can enrich a story, and how companies can make some coin along the way.

Johanna Faigelman

CEO
Human Branding

Why your content sucks
- An anthropological view

More than previous generations, millennials and Gen Z are open to branding. They’re fine with watching a series with product integration or following a company’s Instagram feed. So, you spend your marketing dollars creating beautifully crafted content...only for it to fall flat.

Anthropologist Johanna Faigelman gives the audience a peek at what’s working with youth and young adults right now, and how you can create content that’ll resonate with today’s eager audiences.

Stephanie Pecaoco

Lead Community Developer
UBISOFT

Into the creed:
When fans shape your content

Assassin’s Creed is letting fans take centre stage as the stars of the video game’s latest documentary, letting them do some of the loyalty-building heavy lifting. Ubisoft’s Stephanie Pecaoco breaks down the company’s long-term fan-centric growth strategy; the promise branded entertainment holds and how to actually measure the ROI of fan love.