As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok As competition continues to heat up in the digital video and creator marketing space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more. Additional coverage: For many strategic investors, it's a good moment to put their corporate development teams to work. Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday+ Research found that the majority of brands and retailers expect revenue to increase during the holiday season over last year -- albeit only slightly. As first-party data becomes increasingly important, so does Spotify's Wrapped end of year marketing campaign. Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn. More in this Digiday+ Media Briefing. Despite the rapid rise of gaming, many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters. Other things to know about Offer ends tomorrow: Save 35% on annual Digiday+ membership. Subscribe now. Advertisers are pivoting to utilizing affiliate and partner marketing in ways that sit outside of the traditional — reaching across the entire shopping journey instead of simply the pre-purchase stage. Sponsored by Awin. Companies across digital media are implementing solutions to tackle the looming identity crisis. Sponsored by ID5. | | |
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