The Daily Scoop: Anheuser-Busch, Uber and MADD want college kids to come back alive in new campaign

Plus: Smash Mouth’s Steve Harwell remembered, Atlanta magazine editorial rift.

Why words are a secret weapon in the fight against climate change

And they're only going to grow more important.

New social media features and updates you need to know this week

New features from X, Meta, TikTok and more.

15 TikTok tactics for brand social media success

Understanding what TikTok users want from the platform can guide brands to create high-performance content with astronomical reach.

6 questions with: Makini Nyanteh of American Institutes for Research

Makini Nyanteh shares the motto she lives by.

The Daily Scoop: Maui’s messaging tries to balance tourism with disaster recovery

Plus: Senate Minority Leader Mitch McConnell freezes again, Bud Light targets football fans.

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7 things you must look for in a social media influencer

Ask these questions before creating a new relationship.

The Daily Scoop: How marketers are tackling AI brand safety challenges

Plus: Apple announces its next press conference and the job market fluctuates.

These companies shouldn’t do anything for Hispanic Heritage Month

You have work to do first.

The Daily Scoop: Another journalism outlet flounders with challenges of AI

Plus: TikTok leads to a dorm arms race and Hurricane Idalia to have far-reaching effects.

3 tips for comms pros creating a clean energy PR strategy

From solar to wind farms, convincing communities of the benefits of these projects takes time and trust.