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| Top Stories |  |
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| | | | | Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market. | | |
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howdy! | | | | | The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. | | |
| | | | | With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions an environment where every TV ad is automated and data-driven. | | |
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howdy! | | | | | The Guardian U.S.’s Luis Romero is working to grow the U.K.-based publishers’ ad business in North America while combating the pervasive brand safety problem facing all news publishers. | | |
| | | | | Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card. | | |
howdy! | | | | | Video advertising’s potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time. | | |
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| | | | | Marketers: How are you using marketing data in 2023? How is data enrichment and analysis powering your campaigns and marketing outcomes? Let us know in this survey and we’ll send you a $5 gift card. | | |
howdy! | | | | | There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years. | | |
howdy! | | | | | Looking back at 2022, the hits to publishers’ revenue were partially staunched, but by the end of the year nearly all areas of the business felt the impact of the economic downturn. | | |
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