Integrating CRM and LinkedIn is key to a better Sales partnership
| There’s nothing like having an expert show exactly how to do something. Today, we have that for you as Ali Schwanke shows how to integrate your CRM and LinkedIn. This is a hands-on lesson, complete with video of what you need to do. For all their differences, B2B and B2C marketing are becoming more alike. Mike Maynard looks at the critical places where they align with each other and what marketers should learn from it. Constantine von Hoffman
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| Marketing technology | | | Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. | | |
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| Search marketing | | | The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts. | | |
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| Customer relationship management (CRM) | | | Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it. | | |
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| Social media | | | Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for. | | |
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| Email marketing | | | We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024. | | |
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| Social media marketing | | | Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing management | | | Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Does your organization need to level up its customer experience? Check out MarTech’s Enterprise Digital Experience Platforms: A Marketer’s Guide to get an overview of the DX space and the available tools. | | |
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What they're saying | | “In B2B, sometimes over-selling means customers perceive a high risk of disappointment and avoid the product. In B2C, if the customer believes you, that’s what matters — unless you’re worried about repeat purchases.” Mike Maynard in 5 ways B2B differs from B2C — and 3 ways they align. “Conversion rate is the Swiss army knife of metrics. It can morph and change to measure a variety of different elements of your marketing program. Even better, conversion rate is relevant no matter what your end goal.” Jeanne Jennings in Use conversion rate as your key email marketing metric. | | |
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