The date for a full roll-out of Google’s SGE is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI proving unable to move the dial for rival Microsoft's search share, what’s next for SGE?
While the platformisation of ChatGPT seems like big news, how appealing are Plugins and GPTs to marketers and brands, given the relatively modest number of ChatGPT Plus subscribers?
Proving the value of first-party data, this creative and fun email marketing programme led to some excellent results, including an impressive 120% increase in incremental revenue compared to the previous year.
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