Will Pret a Manger’s new multi-channel model help it survive store closures?
With once-packed Pret stores either closed, under limited opening hours, or losing trade – the future of Pret as we know it is under threat. In response, the company is looking to adapt its business model, with the aim of evolving into a ‘multi-channel business’ in order to drive new revenue opportunities. |
Product Strategy and Marketing Best Practice Guide
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, it is crucial that marketers understand the significance of service design and centre their thinking, strategy and roles on product. |
Debunking the Pareto principle: Why we should be critical of accepted truths in marketing
Many widely-accepted truths in marketing have a less-than-solid grounding in fact or reality, often due to the way they are repeated uncritically and simplified in quotations, presentations or slide decks. Nils Andersson Wimby talks about one famous example, the Pareto principle or the 80/20 rule, and why it isn’t as faultless as it’s presented. |
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