Good morning Marketer, dominoes are falling.
More companies joined the boycott of Facebook and Instagram advertising for the month of July as part of the “Stop Hate for Profit” campaign. Going even further Friday, Unilever said it will stop advertising on Facebook and Twitter through the end of the year, at least. Facebook CEO Mark Zuckerberg announced Friday that it will now start “prohibiting a wider category of hateful content in ads.” We’re likely to continue to see more brands join the protest this week, but whether it has a meaningful impact on Facebook’s ad business is hard to tell.
LinkedIn has so far stayed out of the fray, but advertising on the B2B network is anything but straightforward for businesses. Jacob Baadsgaard, founder & CEO of Disruptive Advertising, has developed a set of questions companies considering LinkedIn Ads should ask before starting. For one, LinkedIn Ads are not cheap. Can your profit margin handle it?
Ginny Marvin,
Editor-in-Chief
