Ethical AI in MOps: A guide to responsible marketing operations automation
| In the final analysis, all companies sell the same thing: Trust. However, not all companies understand this. A surprising number of those are small B2B vendors. Editorial Director Mike Pastore looks at why this is and what it means. Trust is also an important issue when it comes to implementing artificial intelligence. Greg Kihlstrom does a deep dive into all the key ethical challenges and best practices for responsibly adopting AI in marketing operations. And speaking of trust — will you trust us when we say it only takes a few minutes to fill out our MarTech Replacement Survey? Constantine von Hoffman
Managing Editor | | |
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| Marketing artificial intelligence (AI) | | | Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. | | |
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| Marketing technology | | | Some vendors lose the trust of customers through poor decisions. But some don't seem to be trying to earn it to begin with. | | |
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| Spotlight interviews | | | Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of "dark social," and the industry's data delusion. | | |
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| Customer experience | | | Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. | | |
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| MarTech intelligence reports | | | Is your team constantly putting out fires and struggling to keep projects on track? Get ahead of mishaps with our guide on marketing work management platforms. | | |
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| Marketing management | | | The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it. | | |
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| Email marketing | | | Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. | | |
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| MarTech webinar | | | Learn how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. | | |
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| MarTechBot | | | See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect. | | |
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| Online survey | | | MarTech stacks can be complex and challenging to maintain. Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. Begin survey | | |
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