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Hi Communicator, If you’re a communications, PR or social media pro, we have an event we think you might like: The Social Media Conference for PR, Marketing and Communications Professionals at Disney World, taking place March 11–13, 2020. The conference aims to give you best practices in social media to make your organization soar in 2020 and beyond. We’ll have speakers from organizations like Southwest Airlines, Google, the CIA, Snap, LinkedIn, Weber Shandwick and more. Here are a few sessions and highlights: Creativity and social media bring your brand’s humanity ‘just around the riverbend’: Adu Adu, social media marketing manager at Google, will show you how the secret sauce to social media success lies in understanding people and speaking to them innovatively and authentically, no matter your industry or organization. Uncover social media gold on LinkedIn and see ‘how far you’ll go’: Steve Kearns, social media lead at LinkedIn, will share lessons learned from the platform’s own brand journey and show you how to build your organization’s brand on LinkedIn for social media success. ‘Checkmate’: Secrets of social media content that reaches and resonates: Carolyn Reams, founder and former director of social media strategy for the CIA, will show you how to gain attention and take advantage of current trends in ways that make sense to your organization’s mission and voice, providing information to interested audiences and growing your digital community, no matter your industry (or secrets). Innovative efforts that makes your brand ‘feel the love tonight’ on Twitter, Pinterest and more: Avery Jukes, brand manager at J.M. Smucker Company, will share the successes and lessons learned from his previous role as assistant brand manager for Tide at Proctor & Gamble—along with insights to help you warm up your creative muscles in ways that can underline your social media strategies across Twitter, Pinterest and beyond. Networking cocktail reception Join us for a magical networking party hosted by Disney Parks that includes music, food and drinks, conversation and opportunities to interact with a few of your favorite Disney characters. You’ll get practical, actionable takeaways on using social media platforms from Instagram to LinkedIn and more. Social media changes rapidly. Register now and get everything your heart desires to stay ahead on social media in 2020. I hope to see you there, Carlin Twedt |
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