VIRTUAL SUMMIT PRESENTED BY

Making Stories Stick:

The Neuroscience Behind Storytelling

Thursday, Jan. 23, 2020

1–3 p.m. Eastern time

Stories have been around for thousands of years.

The advantage we have today: understanding the brain science behind why great stories are effective.

Join us Thursday, Jan. 23 from 1–3 p.m. Eastern time for Making Stories Stick: The Neuroscience Behind Storytelling, and learn psychology-backed strategies for telling stories that inspire and retain audiences.

Attendees will learn:

• How information overload is changing the way humans process information
• Specific rules and tools from new behavioral science research
• How to reach stakeholders the way they want
• How to simplify story creation by using plots proven to have a powerful effect on the brain
• Show the ROI of your storytelling efforts to senior leadership

Learn to appeal to your audience in ways that inspire action. Join us from your desk or watch with your colleagues.

Questions? Contact Customer Service at cservice@ragan.com.

Related Ragan events:

• Ragan’s Strategic Communications Workshop: Feb. 20, San Francisco
• Ragan’s Social Media Conference for PR, Marketing and Communications Professionals at Disney World: March 11–13, Walt Disney World Swan & Dolphin Resort, Florida
• The Speechwriting and Public Affairs Conference: March 25–26, Washington, D.C.