Advertisers, publishers and ad tech vendors have long known that third-party cookies may be on their way out. Now with Google's plan to purge them from Chrome by 2022, the industry's focus shifts to implementing sustainable options. We have a breakdown of who stands to benefit, who will lose and what comes next. Read more below. Other things to know about | | |
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| Marketing on Platforms | | | | Advertisers, publishers and ad tech vendors have long known that third-party cookies may be on their way out. Now with Google’s plan to purge them from Chrome by 2022, the industry’s focus shifts to implementing sustainable options. | | |
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howdy! | Marketing on Platforms | | | | The promise of AI to revolutionize media buying has yet to come to fruition. | | |
| Sponsored by GeoEdge | | | | Publishers — not just advertisers — deal with their own brand safety problems. From Reddit to mommy blogs, read the guide to learn which steps some of them have been taking to protect themselves from damaging ad adjacencies. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | For years, these issues — entitled and flaky employees, infantilized work cultures (thanks Google), constant pestering for unearned promotions — were best filed under “WTF millennial.” Now, however, it’s clear that the changed nature of work and the office is more than yet another skirmish in the rolling generational wars. For starters, millennials aren’t new to the workforce, they’re your boss. | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using technology tools like creative management platforms to bring more automation and efficiency to creative production. | | |
howdy! | Subscriptions | | | | As the challenges and competition in the consumer publishing industry intensify, publishers have sought top talent from betting firms, streaming music services and scientific publishing. | | |
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| Sponsored by Bannerflow | | | | From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line exactly when needed. Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. | | |
howdy! | Publishing in the Platform Era | | | | Until then, it’s making sure publishers get help from its in-house content team on learning how to grow and audience on the short-form video app. | | |
howdy! | Content & Commerce | | | | In addition to pursuing an IPO and riding its successful events business, High Times is hoping to secure another avenue for consumer revenue. | | |
| | | | | "We think there's diversification opportunities across the portfolio," says chief revenue officer Geoff Schiller about his company, Group Nine. |
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