Winning social media tactics from Disney; Content mistakes to avoid; 'Social commerce' tips; and more

MORNING SCOOP

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.

CONTENT MARKETING

3 unforgiveable content creation sins

Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters.

MARKETING

Infographic: How to make the most of ‘social commerce’

Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips.

RAGAN AWARDS

Tell the stories of the inspirational women you work with

Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. 1.

A DAY IN THE LIFE

How technology powers Gini Dietrich’s workday

The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job.

EXECUTIVE COMMUNICATION

Report: Communications leaders get C+ in 2019 report card

Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?

MORNING SCOOP

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more.

CRISIS COMMUNICATIONS

6 tips to quell calls for a boycott

If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan.

MARKETING

5 things new PR pros should learn

Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart.

SOCIAL MEDIA

7 social media tips from top CEOs

Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online.

RAGAN AWARDS

Tell the stories of the inspirational women you work with

Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. 1.

CRISIS COMMUNICATIONS

How to bolster your reputation online

A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand.

THE WORKPLACE

5 networking essentials for newbies in the professional world

It’s both what you know and whom you know, and the two elements can feed into each other—if you go about it properly. Here’s some guidance from an industry exec on getting started.

MORNING SCOOP

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.