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| Top Stories |  | | Ivy Liu |
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| | | | | Yaccarino brought user stats and Gen Z spin to Possible but left advertisers waiting for answers on brand safety and courtroom threats. | | |
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howdy! | | | | | The Washington Post’s search content deal with OpenAI signals a broader change in the AI licensing landscape, media legal experts said. | | |
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| | | | | As third-party signals fade, publishers are under pressure to redefine their first-party data strategies. A new survey of 97 media owners explores how they approach identity, collaboration and monetization. | | |
howdy! | | | | | As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League’s acquisition of Supersocial could signal a coming wave of consolidation among these types of companies. | | |
| | | | | Some agencies are turning to a flexible partner model to scale digital media services efficiently while maintaining independence. | | |
howdy! | | | | | While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t fall off a cliff. | | |
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| | | | | By integrating advanced CTV, audio and digital out-of-home (DOOH) solutions, brands can leverage precise geolocations and real-time analytics to drive foot traffic into physical stores. | | |
howdy! | | | | | It’s a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least, that’s likely how PwC sees it. | | |
howdy! | | | | | In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms. | | |
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