BuzzFeed CEO Jonah Peretti believes that BuzzFeed and other media companies aren’t receiving enough credit for the role they play in their audience’s purchases. He hopes a new sponsorship program will help prove how much value BuzzFeed delivers and will compensate the company accordingly. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| Content & Commerce | | | | BuzzFeed designed a custom attribution model that will track how its branded content, display advertising and affiliate links drive hotel and experience bookings for the hotel chain. | | |
|
howdy! | Content & Commerce | | | | Morning Brew more than tripled its revenue in 2019 by launching several new newsletters and audio products. In 2020, it plans on doing the same. | | |
| Sponsored by Bannerflow | | | | As brands navigate the waters of in-house marketing, they're developing new strategies and tactics to develop data, skillsets and efficiencies for a competitive advantage. | | |
| Advertisement |  | | |
howdy! | WTF Influencers | | | | As influencer marketing has matured, companies are turning to networks and agencies for help. But influencers say that makes it more difficult for them to negotiate prices and the process can be rather impersonal. | | |
| Sponsored by Zeotap | | | | Browsers are cracking down on third-party cookies, and marketers are searching for alternatives to data management platforms that can connect them with consented and compliant customer data options. | | |
howdy! | Publishing in the Platform Era | | | | Instagram reportedly raked in more ad dollars than YouTube did last year. But unlike YouTube, it does not share a portion of that money with media companies or creators. | | |
| Advertisement |  | | |
| Sponsored by Nexstar Digital | | | | Declining third-party cookies and stricter privacy regulations have made it far tougher to maintain stable user IDs. But as OTT expands and the 2020 elections heat up, marketers will need to find more sophisticated ways to reach users on digital platforms. | | |
howdy! | Subscriptions | | | | Readers of VG’s homepage have an average age of 46. | | |
howdy! | Marketing on Facebook | | | | Facebook CFO Dave Wehner said on a call with analysts last month the company expects to see a targeting “headwind” due to new regulations and with recent browser changes. | | |
| | | | | Bustle Digital Group editor Josh Topolsky on its acquisition of The Outline: "The opposites thing is actually part of the attraction and why it makes sense." |
|
|
