With ad privacy coming, ad tech is about to get its close-up

The Facebook-Cambridge Analytica scandal has made people increasingly aware they're being tracked. This makes it harder for ad tech companies, largely unknown to the public, to gain consent to track people under the looming General Data Protection Regulation.

"An awesome problem to have": After finding House of Highlights to be "a bit disruptive" to the Bleacher Report brand, the publisher is building a business out of the Instagram account.

While some advertisers have pulled ads from Facebook in the wake of the Cambridge Analytica scandal, beer brewer Carlsberg is sticking with the platform.

To ensure it can continue targeting ads after the GDPR is enforced, GroupM is pressuring publishers to sign a new data protection contract that could force them to share control of their audience data with it.

From Glossy: Legacy beauty brands like CoverGirl are playing catch-up to compete with the online strategies of newer competitors such as ColourPop and Lime Crime.

Brand marketers are invited to apply for a complimentary pass to the upcoming Digiday Programmatic Marketing Summit, where we will discuss how brand marketers are improving their in-house programmatic media buying capabilities by holding direct billing relationships with tech vendors.