As Walmart's e-commerce business has grown, brands have become interested in Walmart.com as an ad vehicle. And in-store data, which competitor Amazon lacks, is Walmart's "secret sauce," analysts say. Artificial intelligence seems to be everywhere now. Omnicom agency Organic hopes to distinguish itself with Synthetic, its new division focused on helping clients use AI and machine learning, by making sure its experimental technology works before presenting it to clients. Not wanting to be left behind by platform giants in the rush toward video, Reddit has launched a video-uploader tool that lets users upload videos directly to its platform. Forbes rolled out a new mobile site in January to 25 percent of visitors. That group spends up to 40 percent more time per session, and impressions per session for those visitors are 10 percent higher than those using the old mobile site. Agencies often display their culture in their offices -- from wall murals to bathroom reading to the names of their meeting rooms. Nine U.K. agencies share the stories behind their meeting rooms' names. From Glossy: Retail and fashion brands like Bloomingdale's, Barneys, Bill Blass and much more will share how they are working effectively with influencers at the Glossy Hot Topic: Influencer Marketing next week on Thursday, Aug. 24 in New York City. |
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Yuyu Chen The retail giant has stepped up its efforts to serve display ads from third-party brands, observers say. |
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Shareen Pathak Omnicom agency Organic is launching Synthetic to bring artificial intelligence and machine learning to clients. |
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Sponsored Content Tremor Video The gamers we once knew have evolved. Gaming is now a mainstream leisure activity with 74 percent of men and 56 percent of women identifying themselves as gamers. Here are the top 5 takeaways from Tremor Video's LA Focus Summit, "Gaming is the next TV." Sponsored content by Tremor Video |
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Sahil Patel The self-proclaimed “front page of the internet” is pivoting to video, too. |
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Ross Benes Forbes is planning to get rid of interstitials and countdown ads to improve the experience for users. |
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Sponsored Content Alliance for Audited Media The Canadian Anti-Spam Legislation is one of the toughest electronic messaging laws in the world. The Canadian Radio-television and Telecommunications Commission can fine businesses up to $10 million per violation. Here are five tips to help you get compliant. Sponsored content by the Alliance for Audited Media. |
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Sponsored Content Workfront In an agency world of wild schedules and tiny timelines, what does it look like when an agency beats the chaos, solves these common problems and cracks the code of agency efficiency? Find out in this webinar. Sponsored by Workfront. |
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