'The doors have been unlocked': Snapchat opens the floodgates to bad ads, How Refinery29 gets a 63 percent click-to-open rate on its biggest newsletter, Inside CNN's Great Big Story Nordics expansion, My Email Subject
| With the growing demand for video, it's a good time for digital entertainment producers. But an increase in competition among sellers makes it a risky business. "The doors have been unlocked to this type of bad creative." Following the launch of Snap's self-serve platform in early May, the quality of the ads on Snapchat has declined. Refinery29's biggest newsletter has a 63 percent click-to-open rate. Here's how the publisher made that happen. Great Big Story, the social video network and independent CNN subsidiary, already boasts an audience of 3 million in Nordic countries out of 10 million globally. That's why Sweden was a logical choice for Great Big Story's first hub outside of the U.S. Falling brick-and-mortar foot traffic, wholesale retail woes and the looming threat of Amazon have spurred fashion and beauty brands to merge, our sister site Glossy reports. From Best New Vertical to Best Use of Video, there's a category for every type of media innovation in the Digiday Publishing Awards Europe. See the full list of categories here. Fake news and platforms taking revenue have been issues for publishers. This report identifies publishers' silent problem and how to stop it. Sponsored by GeoEdge. |
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| Sahil Patel From Facebook to Go90, a growing number of companies are seeking entertainment content. But will the good times for digital studios last? |
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| Shareen Pathak "It's a natural growing pain for any kind of self-serve platform.” |
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| Sponsored Content AppNexus In June of this year, the Association for Computing Machinery will present its 2016 Turing Award to Sir Tim Berners-Lee, the man credited with inventing the world wide web. Berners-Lee’s vision of an open internet still depends not eh participation of digital companies willing to resist the monopolizing forces of DFP. Sponsored content by AppNexus. |
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| Max Willens Ten years after the millennial woman-focused startup began sending city-specific newsletters, its biggest newsletter boasts an open rate of 63 percent. |
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| Lucinda Southern Out of its 10 million global audience, Great Big Story already has an audience of 3 million across Denmark, Finland, Iceland, Norway and Sweden. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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| Sponsored Content Grapeshot Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot. |
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