Media agencies struggle with balancing Google’s sprawling influence over their businesses on a number of fronts: ‘If it was just YouTube, and they were just a video provider, it would be a very different thing.’
| Media agencies struggle with balancing Google's sprawling influence over their businesses on a number of fronts: "If it was just YouTube, and they were just a video provider, it would be a very different thing." Additional coverage: TTD's move to bid below floor prices may be done in the name of transparency, but it could also be the DSP's latest tactic for getting publishers to join OpenPath. Contrary to the earlier panic, there hasn't been an advertising recession. Instead, it looks like ad spending is heading back to those mid-single digit levels we saw back in the 2010s. This week’s Digiday+ Future of TV Briefing recaps a summer that the TV, streaming and digital video industry may hope to soon forget. In spite of the bonanza of brand activity surrounding games, Riot Games has largely avoided integrating brands directly into popular titles such as “League of Legends” and “Valorant.” In a strategic move to attract — and potentially recruit Gen Z employees — Chipotle, JetBlue and other brands are now placing their own workforce at the forefront of their advertising campaigns. It’s no secret that brands want to be where consumers — and their wallets — are spending time. Marketers question whether that includes Threads. Gannett, Insider and The Washington Post have released their latest reports on the diversity of their workforces, revealing very little – if any – overall change year over year, but showing improvements in their newsrooms. Other things to know about There are only five spots left to attend the upcoming Digiday Media Buying Summit in Naples from October 3-5. Secure your pass to connect with execs from Dentsu, OMD, Compas and many more. As consumers face economic uncertainty, brands are using audience-focused strategies to pull consumers away from their competitors. Sponsored by DISH Media. Advertisers are using AI to identify overlooked and untapped audiences to get a pulse on how content is consumed and understand how to engage with audiences more effectively. Sponsored by Silverpush. | | |
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