Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) are pleased to announce two new shows:
TVOT LIVE!, Spring 2021, a five-day virtual conference identifying, exploring and elucidating the most important new developments in advanced TV, video and advertising.TVOT SPECIAL EDITION: OTT, a complimentary, two-day virtual mini-conference focused on a crucial issue in streaming TV.
BUY TICKET! Taking place April 26th-30th, TVOT LIVE!, Spring 2021 will bring together over 100 industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future. The event will provide an unparalleled opportunity not only to hear from—but to interact with—the women and men who are leading our industry into tomorrow. The event also offers sponsors and exhibitors a range of innovative and effective ways to drive awareness of their brand. We have launched a number of new sponsorship packages and options this year, and are pleased to announce that Firstlight Media, NY Interconnect, Imagine Communications, Canoe, Amobee and Breakaway Communications have already stepped up to the plate to support the show. Register: TVOT LIVE! 2021
FREE!Taking place January 27th and 28th, TVOT SPECIAL EDITION: OTT, sponsored exclusively by Firstlight Media, will explore how OTT providers (AVODs/SVODs/FASTs), who have experienced tremendous growth during the pandemic, can escape the limitations of legacy technology, and leverage new technologies and business strategies to sustain growth in a market currently dominated by a few giants.
Not only will this new TVOT mini-event be complimentary, but attendees will receive a 10% discount on registration for TVOT LIVE!, Spring 2021. We will shortly be publishing more details about TVOT SPECIAL EDITION: OTT, including the agenda and speaker line-up, in a dedicated issue of the ITVT newsletter. Register: TVOT SPECIAL EDITION: OTT
TVOT LIVE! 2021: A UNIQUELY SOCIAL EVENT…
More than just a conference, TVOT has always been the gathering of a community, where long-time participants not only catch up with one another, network and exchange ideas, but meet and cross-pollinate with the fresh new voices and perspectives that we feature at each event. Thus, in addition to panel discussions and keynotes, TVOT LIVE! Spring 2021—despite being a virtual event—will offer unparalleled opportunities for networking, business development and social interaction with industry peers. Among other things, attendees will be able to:
take part in Q&As and chats within each sessionintroduce themselves and their expertise to the community at large by setting up an online personal profilemeet one-on-one with other attendees via video or chatsocialize and network with larger groups in an online loungeinteract with sponsorsparticipate in passionate birds-of-a-feather discussions on crucial industry topics.
REGISTRATION
To find out more about discounted SUPER-EARLY-BIRD REGISTRATION(50% off if you purchase your ticket by February 5th!), click here Please note that TVOT LIVE!, Spring 2021 will be free to people who previously registered for TVOT SF 2020, and that people who attend TVOT SPECIAL EDITION: OTT will receive a 10% discount on tickets for TVOT LIVE!, Spring 2021.
SPONSORSHIP
To find out more about SPONSORSHIP(click link) opportunities, contact us at tracyswedlow@gmail.com or 415-608-4766. Sponsor benefits include “exhibitor” booths/pages, featuring video, multimedia, and other tools for product promotion; the ability to set up private rooms for up to 50 people; extensive lead-generation capabilities; a detailed analytics dashboard; and much more. Please note that we are very happy to work with your marketing department to develop creative, custom sponsorship packages that are specifically tailored to your company's communications needs. Please also note that our sponsorship packages include visibility for your company and brand not only at the event itself, but in our email newsletter, ITVT (founded 1998), on our itvt.com and tvot.com Web sites, in our social-media channels, and in our popular audio-video podcast, “Televisionation.”
To view TESTIMONIALS(click link) from sponsors, speakers and attendees of recent TVOT events, click here
CONTACT US
To discuss TVOT LIVE!, Spring 2021, or to give us feedback and suggestions (including new technologies you would like to see showcased, topics you would like to see discussed, and creative ideas for how your company can sponsor the event), email us at tracyswedlow@gmail.com
ISSUES IN FOCUS
The ITVT editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the ITVT newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at the TVOT LIVE! Spring 2021 include:
The ongoing impact of the Covid-19 pandemic on the television and advertising industries: what has changed permanently, what will return to normal, and what new challenges and opportunities are emerging for the various stakeholders?ATSC 3.0 (NextGen TV), 5G, 10G, addressable (linear and non-linear), programmatic, AI/ML, Blockchain, and more: Identifying and understanding the emerging technologies and media that will impact the television/video/advertising space going forward.Reports from the field: How recent deployments of addressable TV, DAI, programmatic advertising, creative versioning, ATSC 3.0/NextGen TV, vMVPD/"skinny-bundle" services, direct-to-consumer OTT S/AVOD and FAST offerings, interactive programming and advertising formats, artificial intelligence/machine learning (AI/ML), Blockchain, tcommerce, social TV, programming-discovery technology, measurement and analytics techniques, social-video storytelling and marketing, virtual/augmented reality experiences, and other advanced-TV/video innovations are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms, technologies, services and content offerings are attracting audiences and generating revenues today, how and why? The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms; and how advertising and audience measurement are being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, and other ongoing changes in viewer behavior.The increasingly important role "Big Data" is playing in television advertising: the new forms of data that are being generated by interactive, connected and social TV/video, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.New developments in advertising attribution.The significance of new industry-wide initiatives in the advanced-advertising space.The new ATSC 3.0 (NextGen TV) standard, and its potential to enable local broadcasters to generate new forms of data, offer new kinds of video and advertising services, and adopt new business models: will ATSC 3.0 put local broadcasters at the forefront of TV/video/advertising innovation?The role that broadband will play in the implementation of ATSC 3.0.New advanced-advertising and streaming initiatives from local broadcasters.The impact of new D2C streaming services from broadcast networks on those networks' local affiliates.The role that artificial intelligence (AI) and machine learning (ML) will play in the evolution of TV/video advertising, content discovery, and the viewing experience in general.The emergence of "virtual MVPD's" and unbundled programming services that are seeking to take advantage of TV delivery over-the-top (OTT); how effective these services' business models are proving to date; and their implications for content providers, operators, marketers, advertisers, and other players.The roles that subscription-based, advertising-based and hybrid business models will play respectively in the future of VOD.How subscription-based OTT services can best address customer churn."Re-bundling" and other potential consequences of the increasing cost to the consumer of cord-cutting.The role that in-car entertainment will play in the future of TV and video, as ridesharing and autonomous-vehicle technology become more widespread.The significance for the TV industry of voice-assistant technology.New developments in native advertising, branded content, influencer marketing and episodic marketing.The new programming formats and genres that are emerging natively on social-video platforms.The potential of tcommerce/shoppable TV--whether on pay-TV systems, connected TV's, second-screen devices or social-media platforms--to change the economics of television and advertising.The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.The emergence of Facebook Live, Periscope, Twitch and other live social-broadcasting services as platforms for programming, marketing and advertising.The impact of new technologies (including deepfakes) and social media on the TV/video news business--and thereby on the body-politic at large.The new kinds of news programming and reporting that are emerging on social-video and OTT platforms.Understanding the respective roles now being played by Facebook, Twitter, Instagram, Twitch, TikTok, Snapchat and other social-video companies in the television and advertising spaces--what are those companies' TV/video goals, how likely are they to achieve them, and what do other stakeholders need to do in order to survive and thrive alongside such powerful companies?The implications of 5G mobile technology for the future of TV and video.The impact of YouTube's monetization policies on the platform's creator community.Understanding the role that TV and video will play in the Internet of Things (IoT).The implications of the incorporation of ACR and other "intelligent" technologies into connected TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?The impact of SVOD services' massive original-programming budgets on the production, distribution and consumption of content.The significance of recent moves by MVPD's to embrace Netflix and other OTT services.How MVPD's are revamping their platforms, services and business models in order to counter the threat posed by cord-cutting.The changing nature of TV sports, including the implications of sports-free "skinny bundles" and of subscription-based sports programming services targeted at cord-cutters. What are the prospects for televised sports—and for regional sports networks (RSN’s) in particular—in an increasingly OTT TV ecosystem?The implications for the television industry of the US Supreme Court's recent decision invalidating the Professional and Amateur Sports Protection Act (PASPA) and thus opening up new opportunities for sports betting.The validity and implications of the argument--originally espoused by FX CEO, John Landgraf--that we are seeing "peak TV in America" and that there is now "simply too much television."How questions of content discovery, navigation and personalization have become central to television's future.The emergence of virtual, augmented and mixed reality as platforms for storytelling and news reporting, as well as for advertising and marketing.The future of TV design: How to ensure that usability and high-quality design become a core element of the advanced-TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies and emerging consumer behavior on TV user interface design.The emergence of natural user interfaces, including gesture- and voice-controlled interfaces, interfaces powered by facial recognition, and more.Understanding international advanced-TV markets: opportunities and risks in Europe, Asia, Africa, Latin America and beyond.The impact of GDPR, CCPA, CPRA and other data-privacy initiatives on the television/advertising/data/audience-measurement industries.The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?The latest tools for creating, delivering and testing interactive and multiplatform television.The impact of video streaming on the Internet infrastructure; the significance of such issues as bandwidth caps and interconnection deals for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments. The increasingly importance of fan communities in the development, promotion and monetization of programming.New developments in content distribution.The significance for television of the eSports phenomenon, and the emergence of eSports as a medium for advertising.How to reconceptualize advertising campaigns so that they engage viewers whose attention is dispersed across multiple screens.How to ensure that programming, advertising and the institutions responsible for them reflect and are responsive to the emerging viewing habits and increasing diversity of today's Millennial and Gen-Z audiences and cultural influencers.The new advertising formats that are emerging in response to ongoing changes in how we watch television.The future of audience-based buying.How to address the problem of OTT ad fraud.The future of the Upfront model—are we seeing a fundamental and permanent shift in how television advertising is bought and sold?How to identify, manage and monetize new social-video talent.The growing popularity of co-viewing during the Covid-19 pandemic, and its long-term implications.The ongoing implications for the industry at large of such media-company mega-mergers as those between Disney and Fox, AT&T and Time Warner, and CBS and Viacom.The impact of Special Purpose Acquisition Companies (SPACs) on the television business.The implications for Netflix and other established streaming-video providers as media and technology behemoths such as Disney, Comcast and Apple roll out new direct-to-consumer OTT services.Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.The ways in which the ongoing evolution of the TV/video industry is impacting the role of the showrunner.The implications of the recent resurgence of interest in "choose-your-own-adventure"-style interactive TV programming.
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