As expectations around marketing performance continue to rise, data becomes more than a dashboard—it’s your story. In this session, Marketing Resilience, Powered by Data, we’ll explore how data standards can turn performance into a strategic asset that builds resilience and proves value.

Join marketing leaders as they share how standardized, reliable data is helping them:

• Shift marketing from a cost center to a performance engine
• Make smarter decisions and reallocate resources with greater confidence
• Show ROI clearly—even in high-pressure environments
• Use AI to manage and scale data quality

If your team is navigating tighter budgets, higher expectations, or unclear performance signals—this is the session to reset your data strategy.