Snap has been closed off at Cannes in years past — and in general. But there’s been a recent shift at the company to no longer be so secretive.
| With today being the last day of 2009's Cannes Lions, we're winding down our coverage of advertising's biggest event. But in the meantime, read how Snapchat is making friends with marketers and publishers in Cannes, and see how subscription OTT services are managing seasonal churn. Snap has been closed off at Cannes in years past. But there’s been a recent shift at the company to no longer be so secretive and so exclusive. Instead, Snap, with its new, expanded executive team, wants to be seen as a good partner. Advertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads. One of the biggest headaches for subscriptions publishers is the underlying fear of the churn spiral. To help manage this vulnerability for churning customers, services like Amazon Prime and sports-focused streaming service Dazn use pricing to incentivize annual subscriptions over monthly ones. Other things to know about There is one week left to enter the Digiday Technology Awards before the regular deadline. Submit for your chance to be recognized as the Best Digital Retail Technology, Best Social Marketing Platform, Best Monetization Platform for Publishers and more. In 2015, the mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. However, the question remains — is it better for a brand to build your own in-house mobile marketing platform, or invest in a solution? Sponsored by Swrve. | | |
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| Sponsored by Swrve | | To build or buy? 2019 mobile marketing buyer's guide | | In 2015, the mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. However, the question remains — is it better for a brand to build your own in-house mobile marketing platform, or invest in a solution? | | |
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