Many marketers and content creators see this trend as a way for the platforms to diversify monetization offerings beyond advertising, though many wonder whether social media platforms will remain free to users.
With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use With Meta, Snapchat and Twitter increasing their paid subscription services, many marketers and content creators see it as a way for the platforms to diversify monetization offerings beyond advertising. But many wonder whether social media platforms will remain free to users. Additional coverage: Now that the first quarter is coming to a close, marketers and agency execs say that it’s been a mixed bag and, with that being the case, it’s harder to predict the next quarter. Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. High performance has always been an important facet of the Fnatic brand. But as individual influencers take center stage in the gaming and esports community, the value of this branding has come under scrutiny. Leaf Group's new CRO Lindsey Abramo joined Digiday for a live recording of the Digiday Podcast. Inside BodyArmor’s new campaign to expand its reach beyond sports fans. Other things to know about Join us virtually on April 26 for the Digiday Gaming Advertising Forum where we’ll bring together brand, agency and media leaders to discuss the world of gaming, live stream advertising and the latest trends and best practices. Download this guide to learn how publishers are using first-party data to turn visitors into subscribers. Sponsored by Viafoura. With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. Sponsored by Piwik PRO. | | |
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howdy! | Sponsored by impact.com | | The state of commerce content | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
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