Prebid has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk.
January 07, 2022
Last April, one of the ad tech industry’s most ambitious undertakings announced it was taking an important attempt to mitigate a potentially cataclysmic moment when Google will phase out third-party cookies next year. It was a move that initially appeared to look like the next chapter in an improbable story of industry collaboration. But with many things in media, the reality has proved to be more complicated. This is the fifth story in a Digiday series that will look at the people and companies at the center of media's defining storylines. Read more below.
COVID-19 lockdown led scores of professional athletes to pivot to Twitch streaming in 2020, encouraging their teams to invest further in the gaming space.
In this new WTF guide, dive into the elements of programmatic digital out-of-home advertising, how the pandemic impacted DOOH and how advertisers have responded.
