| | | | | With Streaming Subscribers Surging, Showtime Prepares for a Fresh Boost From Billions Network is marketing it like a first-season show By Jason Lynch With a reported 1.5 million subscribers to its stand-alone subscription service and a little show called Twin Peaks on the horizon, 2017 is "shaping up to be a defining year for Showtime," Showtime Networks president and CEO David Nevins told reporters last month. The premium cable networks's direct-to-consumer streaming service, which launched in July 2015,...
Read more » | | | | | | | | | | | Viacom Is Swapping Its Elaborate Upfront Spectacles for Intimate Dinners With Its CEO The gatherings with agencies will begin in March By Jason Lynch Since wrapping last year's upfronts, no media company has changed as drastically as Viacom. It has a new permanent president and CEO in Robert Bakish, a new ad sales chief in Sean Moran and--now that plans for a merger with CBS have been scrapped--a new direction, which Bakish unveiled last week. So it's not a...
Read more » | | This Multichannel Network Is Growing Thanks to Its Success Connecting Influencers With Major Brands Studio71 launches the Brand Solutions Group By Sami Main Multichannel network Studio71 prides itself on having a video for just about everyone. Are you into music, dance, beauty, pranks, stunts, fashion or gaming? If so, it's got you covered. In addition to managing some 600 creators--think Rhett & Link, Lilly Singh and Logan Paul--across 1,200 channels, Studio71 also created over 500 custom brand executions...
Read more » | | LL Cool J, Matt LeBlanc and Other TV Stars Discuss the Most Memorable Ads They Appeared In Gap, Heinz and Ameritrade spots helped put them on the map By Jason Lynch Several of TV's biggest stars might not be where they are today had they not landed commercials that either made a splash, introduced them to showbiz or, most importantly, helped keep them afloat financially until their big break arrived. Last summer, Adweek asked TV actors to reflect on their most memorable ads, and then another...
Read more » | | | | | After Sharing Her Story on YouTube, Gigi Gorgeous Premiered a Film at Sundance on Her Transgender Identity Story She also inked a deal with Revlon By Sami Main When she pressed 'record' on her GoPro a few years ago, YouTube star Gigi Gorgeous said she wasn't sure what would come next. "I didn't know I'd be sharing my transition with the world as a documentary in film festivals," Gigi said during an interview last week. "I thought it would just be something I'd...
Read more » | | Infographic: How Gens X, Y and Z Consume Video Content Viewing habits on YouTube and other platforms By Emma Bazilian Whether you're looking to introduce your brand to a Gen X music buff, Gen Y shopping fiend or Gen Z gamer, there's no doubt that YouTube can be a valuable investment. But for maximum impact, it's also important to understand just how your target age group interacts with the video-sharing platform. To help decode the...
Read more » | | PewDiePie and the Potential Dangers of Social Influencer Marketing for Brands YouTube star dropped by Maker Studios and YouTube Red project By Sami Main As YouTube's biggest star finds himself mired in controversy, brands are getting a wake-up call about the potential perils of social influencer marketing. After The Wall Street Journal revealed that PewDiePie had posted videos with anti-Semitic messages, Disney and YouTube distanced themselves from digital media's biggest celebrity. But some marketers are taking a more cautious...
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