Tom Brady is playing his 19th NFL season, but he's also planning for his future after football with a wellness business centered on his career as one of the best football players in history.

CoinDesk wants to put its expertise and authority to use by building a media businesses spanning documentaries, TV shows and podcasts dedicated to all things blockchain and crypto.

Bid shading (no, not bid-caching) is a term that's surfacing a lot more due to the shift from second-price to first-price auctions used in programmatic advertising.

In our latest podcast, Heineken's new CMO Jonnie Cahill discusses the brand's global focus, the specific challenges of the U.S. beer market, and the importance of knowing your customer.

Learn how leaders in media are creating a blueprint for fixing trust in an era of transparency at the Digiday Programmatic Media Summit, taking place in Scottsdale, Arizona. Register now to get our early rate and join us there from Nov. 14-16.

Learn how marketers can use automatic content recognition to craft hyper-targeted multi-device campaigns. Sponsored by Samba TV.

Publishers are trying to strike the balance between keeping their advertisers and their readers happy. The result? The best possible user experience. Sponsored by GeoEdge.

 

With TB12, Tom Brady is tapping into the burgeoning wellness industry

Kerry Flynn

Tom Brady is playing his 19th NFL season. He’s also growing a business around how he's one of the best football players in history, even at age 41.

Fueled by the crypto boom, blockchain news outlet CoinDesk is venturing into TV

Sahil Patel

CoinDesk writes and hosts conferences about blockchain and crypto. Now it wants to make TV shows and podcasts covering this world.

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Performance marketing: Putting the brand budget to work

Sponsored Content Tune

With the rise of mobile and e-commerce, performance marketing is on the rise in response to this new digital default. In a recent study conducted by TUNE in partnership with Acceleration Partners, the findings reveal an influential and evolving performance landscape -- one where deepening partner relationships and advancements in mobile technology drive the future of brand and enterprise marketing. Sponsored by Tune.

WTF is bid shading?

Jessica Davies

The term “bid shading” is hot in programmatic ad land, referring to a way to soften the blow of first-price auctions for buyers.

Heineken's Jonnie Cahill: Bringing data and advertising in-house isn't sustainable

Gianna Capadona

Cahill discusses Heineken’s global focus, the specific challenges of the US beer market, and the importance of knowing your customer.

How GumGum put Canon in context

Sponsored Content GumGum

What is computer vision exactly? Basically, it's an umbrella term describing any technology that allows a computer to analyze and understand images and videos. Learn how companies are using computer vision to power contextual ad targeting to increase the effectiveness of their marketing campaigns. Sponsored by GumGum.

The definitive guide to social media ROI for publishers

Sponsored Content Dash Hudson

With publishers increasing both content creations and spend on social media, it more important now than ever for them to understand just how to measure ROI from these efforts. With this emphasis on social media, one question has never been more pressing -- how exactly does one measure social media ROI? Sponsored by Dash Hudson.

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Events Title
 
Winner Announcement:
September 5, 2018
Digiday Technology Awards
 
Regular deadline:
September 7, 2018
Digiday Awards
 
September 11 - 12, 2018
Digiday Brand Leaders Japan
Kyoto, Japan
 
 

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