Marketers for major CPG brands in particular have been managing a trickier relationship with those retailers.
| The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. And that growth isn’t yet slowing down anytime soon, Deloitte Digital's Kelly Leger said at the Digiday Programmatic Marketing Summit. Additional coverage: In this week’s Digiday+ Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations. The creator economy is on its way to becoming more like the programmatic market than many advertisers realize, Whalar’s Gaz Alushi said on stage at the Digiday Programmatic Marketing Summit. This Digiday+ Research Briefing examines the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI. Gen Zers are thinking about their identities and how they want to show up at work. This generation is all about authenticity, but for non-binary or transgender persons, that might mean jeopardizing your job, which is a lot to consider. ICYMI – last month's most-read story: GroupM is in the trough of the business cycle — when will it reach the crest again? Other things to know about Tomorrow is the last chance to enter this year's Digiday Awards Europe. By submitting, you have the opportunity to join the list of past winners from Prime Video, VGTV, Spotify and more. B2B marketers are increasingly incorporating ABM tactics into their digital marketing strategies, including programmatic advertising. Sponsored by StackAdapt. In a fragmented media landscape, media companies must provide the best ad experiences for brands and audiences, requiring all stakeholders to establish standard taxonomy. Sponsored by Paramount. | | |
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