With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.

March 15, 2024

PRESENTED BY

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows? These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold. Additional coverage: Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences' growing news aversion. To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise. Thanks to the growth of dedicated streaming services, Japanese animation is now more accessible than ever before. Direct-sold ads are publishers' major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce. It’s getting harder for marketers to stand out online, so direct-to-consumer bedding brand Parachute Home is ramping up its experiential marketing to stand out in-person. Our most-read story this week: Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign Other things to know about Join us for the Digiday Programmatic Marketing Summit from May 15-17 in Palm Springs. Gain the opportunity to connect with programmatic leaders from OMD, PMG and many more. Secure your passes by April 2 to save. Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo. Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers. Sponsored by Collective Voice. Top Stories Ivy Liu Brands in Culture With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows? These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold. howdy! Advertising Around Politics News podcasts and ad buyers have yet to see a presidential election year ad spend bump Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences’ growing news aversion. Sponsored by Klaviyo How personalization is eliminating redundant steps in the shopper journey True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed. Advertisement howdy! Gaming & Esports The Rundown: Why anime is having a marketing moment in 2024 To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise. Thanks to the growth of dedicated streaming services such as Crunchryoll, Japanese animation is now more accessible than ever before. But no cultural force truly hits the mainstream until brands and advertisers get involved. And in 2024, they are getting involved. Sponsored by Future Virtual event: How influencers are helping QSRs, CPG brands and more connect with gamers Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities. howdy! Strategizing for the Future Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way Direct-sold ads are publishers’ major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce. Advertisement Sponsored by Papercup Why publishers are using AI to expand distribution and grow audiences As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization. howdy! Experimental Channels DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape It’s getting harder for marketers to stand out online, so direct-to-consumer bedding brand Parachute Home is ramping up its experiential marketing to stand out in-person. howdy! Content & Commerce WTF is Section 230? Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts. All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend