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Nine B2B companies using clever PPC copy to target competitors
Google has allowed targeting of competitor brand names in PPC since 2008 (when you may remember a drawn out legal battle between Interflora and M&S began). Here are nine examples of martech companies using witty and clever ad copy to get ahead of their competitors in paid search.
A day in the life of… the Founder of Up Hotel Agency
Learning to market to ‘normal’ people
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Marketing automation is the technology that allows companies to streamline, automate, and measure marketing  tasks and workflows so they can  increase operational efficiency and  grow revenue faster. This Definitive Guide to Marketing Automation is designed to answer any  and all questions you have about the  topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments  are required for success.
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Getting to Grips with Market Research and Insight
Our new best practice guide identifies common marketing and business problems that research can help solve and provides a practical introduction to the main research tools, techniques and methodologies that can drive faster customer-centric decision-making.
 
Amazon: Lessons and Success Stories
With Amazon recently becoming a trillion-dollar company and the only one to operate in as many sectors as it does, there is a lot that marketers can learn. This report will delve into the pillars of the company’s success, exploring the key learnings for marketers at every point. We'll also explore the company’s competitors and its future, concluding with a summary of actionable takeaways.
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Econsultancy
 
Artificial intelligence has come a long way since its inception – with major breakthroughs taking place as we speak. It has often been brushed off as unrealistic, too futuristic or too expensive for someone other than the likes of Amazon or Netflix to implement, but this is no longer the case. In this article, we take a look at four examples of how companies like yours are using AI right now to get ahead of the game.
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