NBJ's newest report uncovers a major shift in consumer mindset
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Hi eb9437f853newslettercollectorcom,
This is Cindy Van Schouwen from Nutrition Business Journal.
In the past year, have you… Taken up a new running or walking route? Started using hydration powders or tablets to help you remember to drink more water? Bought workout equipment to be used at home? Used protein powder or pre-mixed smoothies to support a healthy lifestyle? I bet you answered “yes” to at least one of those questions – and you’re not alone. We recently collected responses from over 900 consumers for the NBJ Active Lifestyle Report, and found that this $40.5B category is undergoing a significant shift as people’s habits are evolving from sports-centric goals like bodybuilding competitions and marathons, to a focus on supporting overall physical and mental health through an active lifestyle.
The active lifestyle market grew 5.5% to $40.5 billion in 2020, and NBJ predicts that the growth trajectory will remain steady in the years to come.
So the question is – is your brand ready to adapt to this changing mindset, and capture (and keep!) the new customers who are coming into the market right now?
If your answer is anything other than a resounding “Of course!” – then you need the Active Lifestyle Report.
Learn more about this brand new report here. Please reply to this email with any questions!
Talk soon –
Cindy
cvanschouwen@newhope.com
Business Development Manager | Nutrition Business Journal
P.S. Not sure if this report will have what you’re looking for? Reply to this email and let me help you find the right report for your needs. |
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