Most firms operating in the labyrinthine digital ad ecosystem have not placed any new limits on political advertisers since 2016 — especially when it comes to targeting.
| When Google announced in November last year that it would limit targeting capabilities for political advertisers, the restrictions were deemed “harsh” and “severe.” Some political advertisers were inspired to spend elsewhere while others were inspired to spend more. However, many in the online political ad world say not much has really changed since revelations of ad-fueled disinformation campaigns and voter targeting scandals erupted after the 2016 election. Read more below. Most firms operating in the labyrinthine digital ad ecosystem have not placed any new limits on political advertisers since 2016 — especially when it comes to targeting. Since September, companies are starting to see the difference between being able to work from home and having a good remote work experience. BuzzFeed wants to get better at quickly identifying which stories drive the most sales, without relying on affiliate network data. Triller is leaning more heavily into music than almost any other social media platform on the market right now. Seeing the needs of creative teams intensify during the pandemic, last month file hosting service Dropbox released a new toolkit to smooth out some of the pain points in the work day. Other things to know about Digiday Media is hosting a series of virtual Leaders Workshops, exclusive, invitation-only lunches, to keep execs in media, marketing and retail connected. Learn more about our upcoming gatherings and apply for a spot here. It doesn’t take a marketing expert to understand that long hold times, endless transfers and inadequate resolutions make for a bad individual customer experience — and in aggregate they can spell disaster. To minimize the risk of a bad call-center experience, retailers should pivot to answer their customers’ questions quickly and seamlessly on their website. Sponsored by Yext. | | |
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