The ad industry's hot take industrial complex went into overdrive upon yesterday's WPP coronation. Clients are keeping their counsel, however. Additional coverage: - As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.
- Esports and gaming creators are at the forefront at this summer's esports events, showing how advertisers are changing their gaming strategy.
- AI search isn’t just changing how people find brands — it’s changing how small marketers plan, spend and show up across the web.
- From sister site, Modern Retail: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season.
- Our most-read story this week: B2B and DTC marketers find themselves on the zero-click search frontline.
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| Top Stories |  | | Ivy Liu |
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| | | | | The ad industry’s hot take industrial complex went into overdrive upon yesterday’s WPP coronation. Clients are keeping their counsel, however. | | |
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howdy! | | | | | As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy. | | |
| Advertisement |  | | |
| | | | | Shoppers demand personalization everywhere and at every stage of their journey. Brands need to take action earlier in the year to ensure proper alignment for tangible gains in Q4. | | |
howdy! | | | | | Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming. | | |
| | | | | The brands that use interactive features are the ones that will truly engage consumers and stand out in a crowded space. See how some advertisers are using interactive video. | | |
howdy! | | | | | To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages. | | |
| Advertisement |  | | |
| | | | | Marketers using a connected campaign approach can meet demands for personalized, high-performing campaigns. A unified campaign builds addressable audiences on a strong identity foundation, activates them precisely across channels and measures impact in real-time. | | |
howdy! | | | | | The British holding company has named its next CEO — a Microsoft executive and board member of six years. | | |
howdy! | | | | | Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus. | | |
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