This week, Mondelez concluded a global media review launched in March by adding WPP's GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and Mindshare. Publicis Groupe's Spark Foundry also retained much of its existing business in the Middle East and Latin America while...
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August 08, 2018
Advertising & Agency Daily
Your overview of the agency world
WPP, Publicis Are the Big Winners in Mondelez Global Media Review
Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM
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