DAILY SCOOP

Starbucks introduces NFTs and TikTok docs get real about monkeypox

Plus: The cars with the best emotional experiences.

WRITER’S PASSPORT

How to write a great bio

A strong "about me" can really make you stand out.

DIVERSITY AND INCLUSION

Using life experiences to deliver better multicultural PR campaigns

As our industry moves toward equity, here's what we can do to improve.

MEDIA RELATIONS

How to effectively use tech trends to drive earned media performance

AI, predictive text and other emerging tech trends to watch.

Twitter's edit button is real, layoffs at Snap and data on female CEOs

Plus: A retired police officer is using TikTok to help flood victims

PR

A new way to think about experiential PR

It's time to move away from inspiring FOMO to inviting people in.

MEASUREMENT

6 questions to answer before measuring anything

The hardest question doesn’t have anything to do with data at all.

COMPANY CULTURE

Female comms pros, share your experiences

GWPR’s Annual Index 2022 examines the roles and treatment of women in PR.

DAILY SCOOP

Indiana companies speak out too late on abortion ban and consumer spending slows

Plus: A virtual music star plans to debut in the real world

WRITER’S PASSPORT

6 AP style mistakes to stop making now

Some of the most common AP Style errors this editor has seen.

SOCIAL MEDIA

4 use cases for social listening tools for PR pros

Social listening is one of the most important tools at your disposal. Are you taking advantage of it?

DAILY SCOOP

Doja Cat is in, swag bags are out 

Plus: How a virtual orange tabby is helping real cats

RAGAN AWARDS

'You Are Not Alone': GLAAD sends virtual message of hope

GLAAD’s ‘Together in Pride: You Are Not Alone’ digital event drew half a million viewers during the pandemic with the help of celebs like Barbara Streisand and Rosie O’Donnell, winning in the "Events: Virtual Event" category of Ragan’s 2021 Media Relations Awards.

SOCIAL MEDIA

How social media has redefined the communications role