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| | | | | With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating. | | |
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howdy! | | | | | After investing quickly in NFTs and the metaverse, some marketers say they plan to take a wait-and-see approach to Apple’s Vision Pro virtual reality headset. | | |
| | | | | As cookies disappear and users opt out of sharing their data, companies are strategizing ways to monetize their audience portfolios while respecting their data choices. | | |
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howdy! | | | | | It’s futile to rage at transparency in advertising — short-termism runs deeper. | | |
| | | | | Brands are leveraging multiple screens, including CTV and email marketing, to reach consumers throughout the funnel. | | |
howdy! | | | | | Hot air around generative AI dominated most conversations at the Cannes Lions festival — along with growing frustration over the programmatic landscape | | |
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| | | | | All the audience insights in the world won’t drive a successful publisher content optimization without testing that shows which on-page moves will actually drive acquisitions. One of the most effective A/B approaches is the targeted churn reduction test. | | |
howdy! | | | | | Put simply, these manifests are like standardized files that lay out the privacy practices of an app or an ad tech vendor. | | |
howdy! | | | | | BuzzFeed is working with more external content creators to increase its short-form video output without having to increase its fixed operational costs. | | |
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