Advertisers will be able to use their own first-party data through Google’s third-party cookie replacements methods, but the applications vary depending on which methods they use.
| Even large agencies that spend millions of dollars each year with Google say they have only limited knowledge of how the company’s Privacy Sandbox methods replacing third-party cookies will work. And the lack of details has created confusion among advertisers, agencies, ad tech providers and publishers alike. “I think the issue is people refer to the Google Privacy Sandbox as one thing when it’s really a collection of many potential solutions,” said Amanda Martin, vp of enterprise partnerships at digital agency Goodway Group. Read more below. Advertisers will be able to use their own first-party data through Google's third-party cookie replacements methods, but the applications vary depending on which methods they use. The NFL's rights deals with Amazon, Disney, Fox, NBCUniversal and ViacomCBS show that streaming is overtaking TV but also that TV is overtaking streaming. For Digiday+ members, understanding where a state or region is at when it comes to Covid-19 has been a major factor in marketing plans over the last year. Despite ample inventory available on other retail media platforms, brands are still mostly turning to Walmart and Amazon. Many businesses are cutting office size as they look to hybrid models to foster in-person collaboration, but those in growth mode are taking on bigger spaces. In the latest episode of the Digiday Podcast, CEO Bonnie Kintzer talks about how TMB's first-party data strategy incorporates data into every facet of the business from advertising to affiliate to licensing. Other things to know about Hear from BMW eSports head of marketing Pia Schoerner, NFL vp of gaming, eSports and partnerships Rachel Hoagland and more at the Digiday Gaming Advertising Forum. Register for free here. Remote work met in-housing for marketers last year, and this report highlights how TikTok, Twitter and others adapted their teams in a year of unprecedented change. Sponsored by Bannerflow. Digitally-native brands can lean into community marketing to drive engagement and ROI. Download this report to learn how user-generated content and TikTok shopping leads to growth. Sponsored by Pixlee. | | |
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